FexEx CEO Fred Smith: Trust and Reputational Intelligence

". . . what we call reputational intelligence is particularly important in our organization because at the end of the day we're essentially selling trust. People give us some of the most important things that they own. There's medical equipment that's going to a surgery this morning or a part that's going to determine whether the new 787 flies. So reputation is an integral part of the brand, but it's separate and distinct from the brand."

-- FedEx Founder and Chief Executive Officer Fred Smith,
featured in CNN Money.

Born in 1944, Smith served as a U.S. Marine Corps officer from 1966 to 1970. He founded FedEx in 1971. He is currently the Chairman, President and Chief Executive Officer of this US$43-billion global transportation, business services and logistics company, with operations in more than 220 countries/territories, involving 663 aircraft and over 90,000 vehicles.