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The Many Reasons of Success

"When I started here, I only thought of our survival. We had to work so we could get our food for free, for the kids to have baon for school. My only vision was to have a restaurant with air conditioning. Thanks to our customers, we now have four."



-- Julita Urbina, matriarch and CEO of the family corporation which runs Cafe Laguna, one of the more successful restaurant names in Cebu City.

In her Entrepreneur magazine interview, she mentioned that with a budget of P300, she started serving Filipino food in a carinderia in front of the Cebu military camp where the family patriarch, who hails from Laguna, was stationed. From a carinderia called "Mother's Best" in 1979, it transformed into Cafe Laguna in 1991. Cafe Laguna grew big on quality and good food.


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