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The Beauty of Being an Underdog

"When you're an underdog, you try harder, think harder, fight harder. Always. Your greatest enemy is complacency and arrogance."



 

-- Bernie H. Liu

Mr. Liu is the Chief Executive Officer (CEO) of Golden ABC, Inc. (GABC), the company which brings us clothing brands like Penshoppe, Regatta, Memo, Oxygen, Tyler, Red Logo. The flagship brand, Penshoppe, started in 1986 as a sideline t-shirt business in Cebu. Many said that no brand from Cebu would succeed in Manila. (December 2011 issue of the Entrepreneur magazine)


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