| 15 Tips on Organizing a Bazaar (Part 2) |
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This is the second part on the tips on how to organize a successful bazaar. Please click here to read the first part of the article, courtesy of Ms. Deirdre de Padua of the UP Junior Marketing Association (UP JMA): Prepare a floor plan. This should include the size of the booth and the layout of the booths. It should also show where the entrance is since booths by the entrance are usually the first to go. Send this to concessionaires as soon as possible so that they can already reserve what booths they want. Have clear guidelines/steps you want the concessionaires to follow. Decide whether you want concessionaires to pay part of the rental fee before the bazaar. You should give concessionaires different methods of payment. A bank account or a G-cash account can be set up for this purpose. Set ingress and egress times for the event proper. Sign a Memorandum of Agreement with each concessionaire prior to the bazaar. It is important that both the organizers and the concessionaires know what to expect and what is expected of them. Include in the MOA the rental fee concessionaires have agreed to pay and what this fee entitles them to. Hire a handyman. For a very reasonable daily fee, you have the extra manpower to help out during the bazaar. A handy man can help with the heavy lifting, with the electricity concerns of concessionaires and with the clean up after the bazaar. Hire security guards. This is especially important for multi-day bazaars. Give the concessionaires the option of leaving their merchandise overnight for their convenience. Overnight security guards ensure that their merchandise is safe. Look for sponsors. Market your bazaar. There are companies that want to sponsor bazaars. Start marketing to companies that may want to set up a booth at the bazaar to introduce their products to the public. Promote the bazaar. This is the key to keeping the concessionaires and sponsors happy. Get as many media outlets as possible to promote your bazaar – TV, newspapers, magazines, radio and websites. Don’t forget the little things. With all the logistical concerns (tables, chairs, venue and sound system rentals) and with the many parties you will have to coordinate with (sponsors, concessionaires, and venue administration), you might forget the little requirements that are nonetheless needed in any bazaar. So sit down with your team and really think about all the things you will possibly need: ballpens, garbage bags, bond paper, straw, masking tape, scissors, extra light bulbs, extension cords, etc. It won’t hurt to be prepared for anything! (Click here to go back to Part 1.)
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