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It's really difficult to choose a title for this article. I could re-arrange the words Inasal, Chicken and Bacolod, and that would still be a name of a resturant. There's Bacolod Chicken Inasal, which has the only website (or, at least, a website I could search). Then there's Inasal Chicken Bacolod and Chicken Bacolod Inasal, among others. I was about to use Bacolod Chicken Inasal, as this is my favorite, but decided not to use it because others may have their own preference. Southbound, for instance, stakes its claim that Bacolod Chicken House - Still the best inasal!
The mainstays in bacolod inasal restaurants (which also includes JT's Manukan Grille, and, yes, JT stands for Joel Torre), are the following chicken parts: paa (thigh), pecho (breast), pakpak (wing), atay (liver), isol, and baticolon (gizzard). Each restaurant has its own set of additional menu items, but the centerpiece is always the chicken inasal. According to the site of Bacolod Chicken Inasal: "Our surveys reveal that our loyal customers' choice as their all-time favorite bestseller still remains our delicious specialty --- the chicken inasal!" No survey is really needed to show that people go back for the chicken inasal, but it's good that there's a "survey" to back it up.
Now, if you consider that chicken inasal is a hit in the South and has conquered the palates of Luzon, and the fact that food is always a preferred investment area, it's easy to see that the chicken inasal business is a good choice. Many, in fact, are probably asking how to establish or start a chicken inasal business. Some chicken inasal restaurants allow franchises, which has its pros and cons. On the other hand, you could very well create your own brand and recipe. You could read about the Chicken Inasal recipe at Noodles and Rice blog, or you could refer to Heny Sison's story ("Fowl Play in 'Manokan' Country") of her trip to Bacolod's Manokan Country, wherein she also shared the recipe for Mang Melchor's Chicken Inasal chicken thigh or leg:
Ingredients: ginger, garlic, brown sugar, cane vinegar or coconut vinegar, calamansi, and rock salt. Marinate all ingredients for an one hour before grilling. Before grilling, make the achuete oil. Make a slit on each side of the marinated chicken. Paste the chicken with achuete oil while grilling. Serve with sinamak, soy sauce, calamansi and fresh siling labuyo. To make the achuete oil: Warm enough achuete seeds in lots of cooking oil over moderate heat for one to two minutes. Do not let the oil burn. Set aside and stir until the oil turns orange in color.
If you're interested to check how this recipe works with modifications, you could read Market Manila's article on Inasal na Manok / Bacolod Style Grilled Chicken a la Marketman. Now that you have your recipe and your benchmark, perhaps you could go hit the grill. Good luck.
(Discussion transferred to Blog.Pinoy-Business.com)
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